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Cold calling - GDPR

Are you a salesperson, wondering how GDPR will affect your cold calling? In the below article we will try to shed a light on the matter.

Outbound sales is one of the most popular methods for businesses to drive revenue. It is also an efficient and low-cost way to deliver your message to broad audience. It is really important for you to be aware of what your responsibilities are under GDPR, when you are calling potential clients, but most importantly is whether you have permission to do it.

GDPR provides EU citizens with greater control over their personal data and ensures that their information is secure. For sales departments, the personal data is essential for how they prospect potential clients. The major change is in the way companies collect, store and process personal data.

What actually GDPR considers as personal data? It is anything that can be used to identify a person. That includes name, personal contact information, employee information, biometric data, social media posts etc. Most of the personal data covered by GDPR is actually the information that sales teams use to make an outbound call. Does that mean GDPR prohibits cold calling? No, but the companies have to change the way doing it.

One of the major changes is that now you need to explicitly ask for permission to collect, store and use personal data. Thus it’s very important, when calling out to prospect to seek his/her permission and to inform the individual why you are collecting the data and what is your intend to use it. Therefore, while you are on the call with the prospect, ask them if they would like to receive newsletters from you. After you obtain their consent, you should sent an e-mail summarizing what you have discussed and most importantly you must include the purpose of your call, what was agreed during the call and what is your intend to do with the collected data. Each time you send an email with this information, make sure you store it in your database under the prospect’s details. If the person responds and asks to be removed from your database – you are obligated to do so.

Since 25th May 2018, the way companies prospect clients, has changed, but in the end, it’s a positive change – both for the sales companies and for the prospects. Think of it – Instead of trying to sell to new prospects that are not in the market to buy, GDPR forces you to focus on building relationships and selling to people that actually want to hear from you. In doing so, you’re working with people that are much more engaged and ready to buy.

Is the private data you collect and store compliant with GDPR? You can easily check that (and much more) with the help of GDPRQ – a self-assessment tool that will help you prepare for a GDPR audit. Try it today on


A honlap utolsó módosításának időpontja: 2019.10.01